Northern Virginia's team. Built to make GMU basketball more competitive — and give NoVA businesses a platform unlike any other.
Team NoVA is a marketing business — not a charity. We connect Northern Virginia's leading companies with one of the region's most recognizable sports platforms: George Mason Basketball. Every partnership funds athlete development, builds local business value, and invests in the community that makes both possible.
Northern Virginia is one of the wealthiest, most business-dense markets in America. GMU is its university. Team NoVA is the bridge that's been missing.
Team NoVA is an independent marketing collective. For those who want to support GMU basketball philanthropically, the Basketball Greatness Fund — a separate entity under the George Mason University Foundation — provides a tax-deductible path. The two are complementary, not connected.
An independent marketing business that connects Northern Virginia companies with the GMU basketball platform. Partners gain access to athletes, coaches, arena, and an engaged regional audience through annual marketing agreements.
A separate fund under the George Mason University Foundation — independent of Team NoVA — that accepts philanthropic and non-cash gifts in support of GMU Men's Basketball. For those who want to invest in the program as a cause.
We don't bring a rate card. We bring a business case — built specifically for your company, your audience, and your goals. Every partnership is custom, recurring, and built to compound.
On-court, digital, social, and in-arena exposure to NoVA's most engaged audience — where your customers already are.
Athletes telling your brand story. Creative built by award-winning talent with Fortune 500 experience.
Coach, players, and VIP game experiences for your clients and employees. The kind of access that no traditional media buy can offer.
Data showing why GMU's audience is your audience — built to persuade your CFO and inform your marketing strategy.
Recurring agreements — not a one-time buy. A relationship that compounds in value as the program grows.
Custom campaign concepts tailored to your brand goals. Not templated. Not generic. Built for you.
Chris has deep ties to both GMU Athletics and the Northern Virginia business community — which is exactly why he started this.
Our creative team brings Fortune 500 firepower to a market that's never had access to it. Decades of brand-building experience across some of the world's most recognized companies — applied to NoVA's most exciting sports platform.
If you run a Northern Virginia company and want to explore a marketing partnership, we'd like to hear from you. We'll bring the research, the creative thinking, and a case built around your specific business goals.
partners@teamnovacollective.comPhilanthropic and non-cash contributions go through the Basketball Greatness Fund, a separate entity under the George Mason University Foundation. To explore a tax-deductible gift, reach out to GMU's Director of Player Management and NIL.
Janard Estell → jestell@gmu.edu